webmetamorphoses

Your online marketing non-guru resources

Monthly Archives: October, 2013

The technology of a futuristic Big Brother

The technology of a futuristic Big Brother watching and controlling us all is here, not only with CCTV and mobile devices enabling us to leave digital footprints whenever we go, … Continue reading

October 24, 2013 · Leave a comment

The filter bubble effect

In his book Escaping the filter bubble, Eli Pariser[1] argues that the internet’s evolution towards personalization alters the way in which information is perceived as we enter our own interests … Continue reading

October 21, 2013 · Leave a comment

The annoyed and confused consumer – privacy concerns

In the following lines I will present the consumer perspective in terms of privacy issues. The willingness of disclosing personal information is seen as dangerous when thinking about issues like … Continue reading

October 18, 2013 · 1 Comment

How does the behavioral targeting actually work and how efficient is it?

The assumption of behavioral targeting (BT) is that if advertising better matches consumer interests, consumers are more likely to respond to the message and advertisers will be willing to pay … Continue reading

October 16, 2013 · Leave a comment

Successful social media strategies in European tourism (2) – Sebi & Paul and Holidays without Internet

In 2009, a campaign[1] was launched on YouTube by the headquarter Switzerland Tourism office. The protagonists were not actors, but two Swiss dairy farmers: Sebi and Paul.  The campaign continued … Continue reading

October 14, 2013 · Leave a comment

Successful social media strategies in European tourism (1) – Curators of Sweden

Curators of Sweden Probably the boldest social media initiative to be undertaken by an European NTO, „Curators of Sweden” embraced Visit Sweden’s core Communication values: progressive, open, authentic, caring and … Continue reading

October 14, 2013 · Leave a comment

Social media metrics – what they are and what they are not

Today, there is a multitude of social media metrics allowing marketers to measure the success of the strategy, but it is of outmost importance to relate them to the specific … Continue reading

October 14, 2013 · Leave a comment