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Tag Archives: european tourism

Successful social media strategies in European tourism (2) – Sebi & Paul and Holidays without Internet

In 2009, a campaign[1] was launched on YouTube by the headquarter Switzerland Tourism office. The protagonists were not actors, but two Swiss dairy farmers: Sebi and Paul.  The campaign continued … Continue reading

October 14, 2013 · Leave a comment

Successful social media strategies in European tourism (1) – Curators of Sweden

Curators of Sweden Probably the boldest social media initiative to be undertaken by an European NTO, „Curators of Sweden” embraced Visit Sweden’s core Communication values: progressive, open, authentic, caring and … Continue reading

October 14, 2013 · Leave a comment