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Tag Archives: Google

The filter bubble effect

In his book Escaping the filter bubble, Eli Pariser[1] argues that the internet’s evolution towards personalization alters the way in which information is perceived as we enter our own interests … Continue reading

October 21, 2013 · Leave a comment

How does the behavioral targeting actually work and how efficient is it?

The assumption of behavioral targeting (BT) is that if advertising better matches consumer interests, consumers are more likely to respond to the message and advertisers will be willing to pay … Continue reading

October 16, 2013 · Leave a comment