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Tag Archives: Twitter

How does the behavioral targeting actually work and how efficient is it?

The assumption of behavioral targeting (BT) is that if advertising better matches consumer interests, consumers are more likely to respond to the message and advertisers will be willing to pay … Continue reading

October 16, 2013 · Leave a comment

Successful social media strategies in European tourism (1) – Curators of Sweden

Curators of Sweden Probably the boldest social media initiative to be undertaken by an European NTO, „Curators of Sweden” embraced Visit Sweden’s core Communication values: progressive, open, authentic, caring and … Continue reading

October 14, 2013 · Leave a comment

Social media metrics – what they are and what they are not

Today, there is a multitude of social media metrics allowing marketers to measure the success of the strategy, but it is of outmost importance to relate them to the specific … Continue reading

October 14, 2013 · Leave a comment